How to create a social media marketing plan


Now a days Social Media is vital marketing channel for businesses of all kinds and sizes. A social media marketing plan is a summery of everything you plan to do and hope to achieve using social media.Every post, comment, like and share should be driving towards a clearly defined goals. The more specific your plan is, the more effective the execution will be. Don’t make your plan so lofty and broad that it’s unattainable.

In this post you will learn about the steps you should make to create an effective social media marketing plan.

1. Audit Your Current Social Presence

Before you plan where you are headed, take a quick look at where you are. A few areas to consider when auditing your business social media presence are:

  • Which networks you are currently active on?
  • Are your networks optimized (photo and cover images, Bio, URL etc.)?
  • Which networks are currently bringing you the most value?
  • How do your profile compare to your competitors’ profiles?

2. Know Your Target Audience

You will want to get as specific as possible. Where do your potential customers hang out? Which social media network have the right demographics?  Even the best marketers will fail if they are marketing to wrong audience. Keep these points in mind about your target audience:

  • Age
  • Location
  • Interests
  • Job Title
  • Income
  • Most used Social Media

3. Create And Improve Your Social Media Accounts

Choose which networks best meet your social media goals. Build your social media accounts from ground up with your goals and target audience in mind. Update and refine your accounts to get the best possible results.

Optimizing profiles for SEO can help generate more we traffic to you business. In general social media accounts should be filled completely and images and text should be optimized. Keep in mind that each social media network have unique audience and should be treated accordingly.

4. Identify Key Success Metrics

How will you know that your social media marketing efforts are successful? It’s not about getting more followers it’s about making money. It’s hard to rationalize spending time and money on something that isn’t improving. A few metrics to consider measure are:

  • Conversion Rate
  • Time spent on Website
  • Reach
  • Brand Mentions
  • Sentient
  • Total Shares

5. Create Engaging Content

Many businesses jump straight to this step. Hopefully this post made it clear that there are several vital steps before you start creating engaging content to your social media channels.

Armed with the information about your target audience it should be easy for you to create engaging content. Here is list of content types you should consider:

  • Images
  • Videos
  • Blog Posts
  • Company News
  • Info graphics
  • eBooks
  • Interviews

Make sure you focus only on content form that align with your target audience.  I recommend that you create a content calendar that outlines how often you will post to each network, which topics you will share and when you will share them.

6. Invest In Social Media Tool

Most of the marketers use marketing tools to boost their productivity. When it comes to social media, a social media management tool allows you to scale your efforts with ease. One of the main benefits of social media tools is ability to schedule posts ahead of time.

7. Test, Analyze and Optimize

This is one of the most important steps when it comes to succeeding on social media. Even the best social media marketers rely on trial and error. The more you post, the more you will discover which content form, timing and frequency is right for you. Do an analysis based on the following points:

  • Set Benchmarks
  • Run a Test
  • Check the Stats
  • Implement Changes

And keep repeating the above cycle to gain more out of social media networks.

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